Qaddam Wasal — Saudi Trucking MVP
A localized trucking platform digitizing the Saudi logistics sector — from booking loads to live shipment tracking.
View case studyMuhammad Umer
UI/UX DESIGNER.
I turn complex problems into clean interfaces — from first discovery to final shipping. 4+ years across fintech, logistics, and SaaS.
Featured Work
Wenhub — Tech Agency Digital Presence
Brand identity and marketing site for a tech agency — logotype, landing page, and a cohesive stationery system.
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Jinnlabs — AI Store Manager
Transforming retail with AI-powered insights — real-time alerts and analytics that help store managers act faster.
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DropIn — AI Study Partner
A Chrome extension that captures screenshots of on-screen questions and uses AI to generate instant answers.
View case studyClients Reviews
★★★★★
"Working with Umer on our redesign was a great experience. The product feels much cleaner and far easier to use."
★★★★★
"Umer turned our vague idea into a clear, shippable product. Fast, thoughtful, and easy to collaborate with."
★★★★★
"As a founder, I value partners who combine strategy with execution. He helped us imagine Wenhub's brand presence and delivered a brand that elevated how we present ourselves to clients and partners. Outstanding work and a pleasure to collaborate with."
How I work
01 — Context
Discover
Goals, users, and the competitive landscape — before Figma.
02 — Problem & metrics
Define
Research becomes a sharp problem statement and the metrics we'll measure against.
03 — Accessible UI
Design
Explore directions, then build accessible, system-driven UI from low to high fidelity.
04 — Evidence
Validate
Test with users and run heuristic checks, then refine — every call backed by evidence.
05 — Impact
Ship & measure
Hand off with engineers, then track the metrics and iterate.
About me
Muhammad Umer
Based in Jeddah, Saudi Arabia — originally from Pakistan.
Graphic design taught me how things should look. UI/UX taught me how they should work. 4+ years later, I'm still chasing the mark. Experience teaches you to ignore a lot of noise — the one thing that stuck: design for the person actually using it, not trends, not your own taste.
Career timeline
Where I've worked
2023 — Present
TICOM
IT Services & Consulting
Leading UI/UX and graphic design across the board — from building a visual language and cross-platform interfaces to brand assets and marketing materials that actually feel polished.
2025 — Freelance
WENHUB
Software Development
Designing for diverse agency projects, transforming business requirements into scalable digital products.
2022 — 2023
WIG
Gaming & Technology Blog
Took care of the visual side — blog thumbnails and brand assets for WhatIfGaming.com.
Core foundations
The principles I work by
01
People First
Design for the person actually using it — not for the showreel.
02
Adapt & Iterate
Ship, learn, refine. Strong opinions, loosely held.
03
Uncover the Unseen
Dig past the brief to the real problem underneath.
04
Committed to the Craft
Sweat the details that everyone else skips.
Core competencies
What I bring to the table
End-to-End Product Design
From discovery to delivery — vision, journeys, prototypes, and iteration.
Stakeholder Alignment & Facilitation
Turning ambiguity into direction through workshops and design reviews.
Strategic UX Thinking
Connecting user needs to business goals with decisions that drive impact.
Design Systems & Governance
Scalable component libraries that keep teams consistent and efficient.
Cross-functional Leadership
Bridging design, engineering, and product toward shared outcomes.
My toolkit
The things I'm familiar with
FigmaDesigns
ClaudeSoftware Development
ChatGPTOverall Workflow Optimization
FigJamWorkspace / Collaboration
CanvaRapid Design Solutions
Adobe IllustratorVector Illustrations
Adobe PhotoshopImage Editing Services
ClickUpEffective Project Management